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Helen Reijonen · Study
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Author
Helen Reijonen
16 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0003-0396-4270
Works
16 shown
Customer-centric strategy driving innovativeness and business growth in international markets
International Marketing Review
·
2022
·
5 authors
·
Open access
97
citations
Public procurement as a vehicle of innovation – What does the inverted-U relationship between competition and innovativeness tell us?
Technological Forecasting and Social Change
·
2020
·
3 authors
59
citations
Should SMEs pursue public procurement to improve innovative performance?
Technovation
·
2017
·
3 authors
·
Open access
92
citations
The role of training in dismantling barriers to sme participation in public procurement
Journal of Public Procurement
·
2017
·
3 authors
41
citations
Does market orientation pay off without brand orientation? A study of small business entrepreneurs
Journal of Marketing Management
·
2015
·
4 authors
·
Open access
62
citations
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Industrial Marketing Management
·
2015
·
5 authors
115
citations
SMEs and public sector procurement: Does entrepreneurial orientation make a difference?
International Small Business Journal Researching Entrepreneurship
·
2014
·
3 authors
50
citations
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Journal of Small Business and Enterprise Development
·
2014
·
5 authors
29
citations
The effect of strategic orientations on business performance in SMEs
International Marketing Review
·
2013
·
5 authors
185
citations
The brand orientation-performance relationship: An examination of moderation effects
Journal of Brand Management
·
2013
·
3 authors
56
citations
Are Growing SMEs More Market-Oriented and Brand-Oriented?
Journal of Small Business Management
·
2012
·
4 authors
106
citations
Do all SMEs practise same kind of marketing?
Journal of Small Business and Enterprise Development
·
2010
·
1 author
103
citations
Customer relationship oriented marketing practices in SMEs
Marketing Intelligence & Planning
·
2010
·
2 authors
49
citations
The adoption of market orientation in SMEs: required capabilities and relation to success
Journal of Strategic Marketing
·
2010
·
2 authors
55
citations
Understanding the small business owner: what they really aim at and how this relates to firm performance
Management Research News
·
2008
·
1 author
102
citations
Perception of success and its effect on small firm performance
Journal of Small Business and Enterprise Development
·
2007
·
2 authors
269
citations