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Yi Zhu · Study

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Yi Zhu

9 works· latest 2025· 3 institutionscluster: provisionalORCID 0000-0002-7969-1160

h-index9

i108

Citations547

Works here9

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Most cited in this library

Television Advertising and Online Search2013 · 182 citations
Click Fraud2008 · 160 citations
Hybrid Advertising Auctions2011 · 73 citations
Prominent Attributes Under Limited Attention2017 · 43 citations
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers2015 · 37 citations

Works

9 shown

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

Marketing Science·2025·3 authors

9citations

Prominent Retailer and Intrabrand Competition

Journal of Marketing Research·2021·3 authors

10citations

Business Model Innovation of IT-Enabled Customer Participating in Value Co-Creation Based on the Affordance Theory: A Case Study

Sustainability·2021·3 authors·Open access

11citations

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Marketing Science·2019·2 authors

22citations

Prominent Attributes Under Limited Attention

Marketing Science·2017·2 authors·Open access

43citations

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers

Marketing Science·2015·3 authors

37citations

Television Advertising and Online Search

Management Science·2013·4 authors

182citations

Hybrid Advertising Auctions

Marketing Science·2011·2 authors

73citations

Marketing Science·2008·2 authors

160citations