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Ida D’Attoma · Study
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Author
Ida D’Attoma
6 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-2305-8454
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143
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Most cited in this library
Determinants of technological innovation success and failure: Does marketing innovation matter?
2020 · 79 citations
Online versus Offline Promotional Communication
2017 · 22 citations
The role of marketing strategies in achieving the environmental benefits of innovation
2022 · 21 citations
Offshoring and Firm Performance: Evidence from the Italian Manufacturing Industry
2014 · 9 citations
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
2021 · 6 citations
Works
6 shown
The role of marketing strategies in achieving the environmental benefits of innovation
Journal of Cleaner Production
·
2022
·
2 authors
·
Open access
21
citations
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
6
citations
Determinants of technological innovation success and failure: Does marketing innovation matter?
Industrial Marketing Management
·
2020
·
2 authors
·
Open access
79
citations
Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online
Springer eBooks
·
2018
·
4 authors
·
chapter
6
citations
Online versus Offline Promotional Communication
Journal of Advertising Research
·
2017
·
4 authors
22
citations
Offshoring and Firm Performance: Evidence from the Italian Manufacturing Industry
Review of Development Economics
·
2014
·
2 authors
9
citations