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Paul Schreuder · Study

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Paul Schreuder

1 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0003-0317-3356

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How consumers define brand relationships: a prototype analysis2023 · 31 citations

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How consumers define brand relationships: a prototype analysis

Journal of Product & Brand Management·2023·3 authors·Open access

31citations