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Monica Mendini · Study

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Monica Mendini

3 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-2179-014X

h-index3

i103

Citations90

Works here3

18

25

Most cited in this library

The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness2018 · 63 citations
Escaping loneliness through shopping: the role of materialism, impulse buying and escapism2025 · 15 citations
In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions2018 · 12 citations

Works

3 shown

Escaping loneliness through shopping: the role of materialism, impulse buying and escapism

Journal of Consumer Marketing·2025·2 authors·Open access

15citations

In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions

Journal of Consumer Behaviour·2018·3 authors

12citations

The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness

Journal of Business Research·2018·3 authors·Open access

63citations