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Dennis L. McNeill · Study

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Dennis L. McNeill

2 works· latest 1984· 1 institutionscluster: provisional

h-index2

i102

Citations96

Works here2

83

84

Most cited in this library

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising1984 · 70 citations
Day-after Recall of Listerine Corrective Commercials1983 · 26 citations

Works

2 shown

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

Journal of Marketing·1984·3 authors

70citations

Day-after Recall of Listerine Corrective Commercials

Journal of Public Policy & Marketing·1983·3 authors

26citations