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Zili Bi · Study

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Zili Bi

1 works· latest 2005cluster: provisional

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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty2005 · 46 citations

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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty

Journal of Advertising Research·2005·3 authors

46citations