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William A. Mindak · Study

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William A. Mindak

6 works· latest 1987· 3 institutionscluster: provisional

h-index5

i105

Citations322

Works here6

56

61

71

78

84

87

Most cited in this library

Marketing and Public Relations1978 · 154 citations
Fitting the Semantic Differential to the Marketing Problem1961 · 91 citations
A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!1984 · 48 citations
A New Technique for Measuring Advertising Effectiveness1956 · 15 citations
Marketing-oriented planning in public administration: The case of the state development agency1987 · 10 citations

Works

6 shown

Marketing-oriented planning in public administration: The case of the state development agency

International Journal of Public Administration·1987·2 authors

10citations

A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!

Journal of Consumer Marketing·1984·2 authors

48citations

Marketing and Public Relations

Journal of Marketing·1978·2 authors

154citations

Can We Quantify an Act of Faith? Measuring Results of Management Development Programs.

Training and development journal·1971·2 authors

4citations

Fitting the Semantic Differential to the Marketing Problem

Journal of Marketing·1961·1 author

91citations

A New Technique for Measuring Advertising Effectiveness

Journal of Marketing·1956·1 author

15citations