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Ashutosh Nigam · Study
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Ashutosh Nigam
2 works
· latest 2012
cluster: provisional
ORCID 0000-0002-7503-4024
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Most cited in this library
Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana
2011 · 49 citations
Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach
2012 · 36 citations
Works
2 shown
Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach
Paradigm A Management Research Journal
·
2012
·
1 author
36
citations
Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana
·
2011
·
2 authors
49
citations