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Prabhat Kumar Singh Kushwah · Study

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Prabhat Kumar Singh Kushwah

1 works· latest 2021cluster: provisional

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Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation2021 · 6 citations

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Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation

Asia Pacific Journal of Marketing and Logistics·2021·4 authors

6citations