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Raghu Bommaraju · Study
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Author
Raghu Bommaraju
4 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0009-0009-2273-8157
Works
4 shown
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?
Journal of Marketing Research
·
2023
·
3 authors
29
citations
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
Journal of Marketing
·
2018
·
4 authors
68
citations
Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms
Journal of Marketing
·
2018
·
2 authors
46
citations
The Impact of Mergers and Acquisitions on the Sales Force
Journal of Marketing Research
·
2017
·
5 authors
28
citations