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Kelly O. Cowart · Study
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Author
Kelly O. Cowart
6 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0002-5669-3622
Works
6 shown
Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
Journal of Business Research
·
2020
·
3 authors
60
citations
Optimal experience of flow enhanced by telepresence: Evidence from social media use
Information & Management
·
2016
·
3 authors
·
Open access
354
citations
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
Marketing Letters
·
2013
·
2 authors
20
citations
A structural look at consumer innovativeness and self‐congruence in new product purchases
Psychology and Marketing
·
2008
·
3 authors
191
citations
The influence of consumer decision‐making styles on online apparel consumption by college students
International Journal of Consumer Studies
·
2007
·
2 authors
165
citations
A Structural Look At Consumer Innovativeness and Self-Congruence in New Product Purchases
ACR North American Advances
·
2007
·
3 authors
20
citations