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Jian-Ren Hou · Study

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Jian-Ren Hou

5 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-9988-8406

h-index5

i105

Citations171

Works here5

17

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23

Most cited in this library

Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Online Charity Fundraising Campaigns? An Image Design Perspective2023 · 74 citations
Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer-Brand Relationship2017 · 63 citations
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market2020 · 14 citations
The service attributes of robo-advisors: a choice-based conjoint analysis2023 · 10 citations
Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects?2019 · 10 citations

Works

5 shown

The service attributes of robo-advisors: a choice-based conjoint analysis

Information Technology and People·2023·2 authors

10citations

Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Online Charity Fundraising Campaigns? An Image Design Perspective

MIS Quarterly·2023·3 authors

74citations

The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market

Internet Research·2020·2 authors

14citations

Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects?

Hawaii International Conference on System Sciences (HICSS)·2019·3 authors·other·Open access

10citations

Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer-Brand Relationship

Journal of electronic commerce research·2017·2 authors

63citations