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Gashaw Abeza · Study

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Gashaw Abeza

12 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0002-6230-8487

h-index10

i1012

Citations649

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Most cited in this library

Relationship Marketing and Social Media in Sport2013 · 189 citations
Social Media Scholarship in Sport Management Research: A Critical Review2015 · 147 citations
Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL2017 · 110 citations
Theory and Social Media in Sport Studies2022 · 55 citations
The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?2019 · 26 citations

Works

12 shown

Theory and Social Media in Sport Studies

International Journal of Sport Communication·2022·2 authors

55citations

Big data in professional sport: the perspective of practitioners in the NFL, MLB, NBA, and NHL

Journal of Strategic Marketing·2022·4 authors

10citations

Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model

International Journal of Sports Marketing and Sponsorship·2021·7 authors

16citations

Social Media Usage During Live Sport Consumption: Generation Gap and Gender Differences Among Season Ticket Holders

International Journal of Sport Communication·2020·3 authors

16citations

Esport sponsorship: Practitioners’ perspectives on emerging trends

Journal of brand strategy·2020·4 authors

10citations

The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?

European Sport Management Quarterly·2019·5 authors

26citations

Organizational identification and independent sales contractor performance in professional services

Journal of Services Marketing·2018·3 authors

24citations

Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

Communication & Sport·2017·3 authors

110citations

Enriching identity in the “fan nation”

Sport Business and Management An International Journal·2017·3 authors

22citations

Standing on the Shoulders of Giants: An Examination of the Interdisciplinary Foundation of Relationship Marketing

Journal of Relationship Marketing·2015·3 authors

24citations

Social Media Scholarship in Sport Management Research: A Critical Review

Journal of Sport Management·2015·4 authors

147citations

Relationship Marketing and Social Media in Sport

International Journal of Sport Communication·2013·3 authors

189citations