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Vera Butkouskaya · Study

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Vera Butkouskaya

8 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-6963-3872

h-index7

i107

Citations208

Works here8

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Most cited in this library

Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison2020 · 56 citations
Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context2020 · 43 citations
Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)2020 · 31 citations
Strategic antecedents and organisational consequences of IMC in different economy types2019 · 22 citations
The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction2023 · 20 citations

Works

8 shown

The Role of University Economic Incentives and Technology Development in Tourism Students’ Entrepreneurial Intention

Journal of Hospitality & Tourism Education·2024·1 author

5citations

Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies

European Research on Management and Business Economics·2024·3 authors·Open access

13citations

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Journal of Economics Finance and Administrative Science·2023·3 authors·Open access

20citations

The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context

Journal of Economics Finance and Administrative Science·2021·3 authors·Open access

18citations

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Sustainability·2020·3 authors·Open access

43citations

Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison

Sustainability·2020·3 authors·Open access

56citations

Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

Journal of International Consumer Marketing·2020·3 authors

31citations

Strategic antecedents and organisational consequences of IMC in different economy types

Journal of Marketing Communications·2019·3 authors

22citations