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Chen-Yueh Chen · Study

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Chen-Yueh Chen

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-1765-7036

h-index8

i108

Citations209

Works here8

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Most cited in this library

Development and psychometric evaluation of sport stadium atmosphere scale in spectator sport events2013 · 53 citations
Adolescents' Impulse Buying: Susceptibility to Interpersonal Influence and Fear of Negative Evaluation2012 · 45 citations
How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China2010 · 26 citations
Celebrity endorsement for sporting events using classical conditioning2012 · 24 citations
Effect of ambush marketing on attitude and purchase intention in the social media context: misidentification and identification2020 · 21 citations

Works

8 shown

Sport fans’ curiosity and impulsive buying: mediation of social media use intensity

Frontiers in Sports and Active Living·2025·4 authors·Open access

12citations

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

Behavioral Sciences·2024·4 authors·Open access

12citations

Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis

PLoS ONE·2020·2 authors·Open access

16citations

Effect of ambush marketing on attitude and purchase intention in the social media context: misidentification and identification

European Sport Management Quarterly·2020·4 authors

21citations

Development and psychometric evaluation of sport stadium atmosphere scale in spectator sport events

European Sport Management Quarterly·2013·3 authors

53citations

Adolescents' Impulse Buying: Susceptibility to Interpersonal Influence and Fear of Negative Evaluation

Social Behavior and Personality An International Journal·2012·2 authors·Open access

45citations

Celebrity endorsement for sporting events using classical conditioning

International Journal of Sports Marketing and Sponsorship·2012·3 authors

24citations

How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China

Journal of International Consumer Marketing·2010·5 authors

26citations