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Shimin Yin · Study
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Author
Shimin Yin
2 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-5838-0654
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Citations
37
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Most cited in this library
How perceived control affects advertising avoidance intention in a skippable advertising context: a moderated mediation model
2020 · 29 citations
The impact of skippable advertising on advertising avoidance intention in China
2023 · 8 citations
Works
2 shown
The impact of skippable advertising on advertising avoidance intention in China
Marketing Intelligence & Planning
·
2023
·
3 authors
8
citations
How perceived control affects advertising avoidance intention in a skippable advertising context: a moderated mediation model
Chinese Journal of Communication
·
2020
·
2 authors
29
citations