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Liz Machtynger · Study

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Liz Machtynger

5 works· latest 2021· 2 institutionscluster: provisional

h-index4

i103

Citations109

Works here5

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Most cited in this library

Customer relationship marketing : get to know your customers and win their loyalty2000 · 71 citations
Academic research into marketing: Many publications, but little impact?2018 · 15 citations
Managing customer insight creatively through storytelling2015 · 10 citations
The making of information nations2019 · 9 citations
Reciprocating Business Model Innovation – How Client and Supplier Models Interact2021 · 4 citations

Works

5 shown

Reciprocating Business Model Innovation – How Client and Supplier Models Interact

Journal of Business-to-Business Marketing·2021·7 authors·Open access

4citations

The making of information nations

The Bottom Line Managing Library Finances·2019·4 authors

9citations

Academic research into marketing: Many publications, but little impact?

Cogent Business & Management·2018·5 authors·Open access

15citations

Managing customer insight creatively through storytelling

Journal of Direct Data and Digital Marketing Practice·2015·3 authors·Open access

10citations

Customer relationship marketing : get to know your customers and win their loyalty

University of Maribor digital library (University of Maribor)·2000·3 authors·book·Open access

71citations