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John Oti Amoah · Study
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Author
John Oti Amoah
12 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-3558-2077
Works
12 shown
Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era
International journal of organizational analysis
·
2024
·
4 authors
23
citations
Digital transformation in an emerging economy: exploring organizational drivers
Cogent Social Sciences
·
2024
·
5 authors
·
Open access
56
citations
The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana
Sustainability
·
2023
·
6 authors
·
Open access
82
citations
Social media adoption in smes sustainability: evidence from an emerging economy
Cogent Business & Management
·
2023
·
5 authors
·
Open access
50
citations
Deficit of digital orientation among service-based firms in an emerging economy: a resource-based view
Cogent Business & Management
·
2023
·
6 authors
·
Open access
22
citations
Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana
Sustainability
·
2022
·
7 authors
·
Open access
37
citations
Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana
Management & Marketing
·
2022
·
4 authors
·
Open access
24
citations
The importance of social media for management of SMEs
Economics & Sociology
·
2021
·
4 authors
·
Open access
23
citations
BARRIERS OF SMES’ SUSTAINABILITY IN SUB-SAHARAN AFRICA: A PLS-SEM APPROACH
International Journal of Entrepreneurial Knowledge
·
2021
·
5 authors
·
Open access
33
citations
Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach
Management & Marketing
·
2021
·
4 authors
·
Open access
46
citations
THE PERCEPTION OF LEGAL RISK AND ITS IMPACT ON THE BUSINESS OF SMES
International Journal of Entrepreneurial Knowledge
·
2020
·
4 authors
·
Open access
53
citations
Selected Factors of SMEs Management in the Service Sector
Journal of Tourism and Services
·
2020
·
5 authors
·
Open access
77
citations