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Asunción Beerli Palacio · Study
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Author
Asunción Beerli Palacio
18 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0003-1457-0250
Works
18 shown
The influence of sociodemographic and donation behaviour characteristics on blood donation motivations.
Blood transfusion
·
2021
·
4 authors
·
Open access
17
citations
Blood donation barriers: How does donor profile affect them?
International Review on Public and Nonprofit Marketing
·
2021
·
4 authors
·
Open access
18
citations
Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective
Journal of Nonprofit & Public Sector Marketing
·
2019
·
4 authors
13
citations
Antecedents and consequences of destination image gap
Annals of Tourism Research
·
2016
·
3 authors
·
Open access
199
citations
How to increase blood donation by social marketing
International Review on Public and Nonprofit Marketing
·
2015
·
2 authors
35
citations
Magazine Advertising: Factors Influencing the Effectiveness of Celebrity Advertising
Journal of Promotion Management
·
2013
·
2 authors
25
citations
Intention of future donations: a study of donors versus non‐donors
Transfusion Medicine
·
2012
·
2 authors
32
citations
Achieving donor repetition and motivation by block leaders among current blood donors
Transfusion and Apheresis Science
·
2012
·
2 authors
34
citations
Model explaining the predisposition to donate blood from the social marketing perspective
International Journal of Nonprofit and Voluntary Sector Marketing
·
2008
·
2 authors
33
citations
Potential donor segregation to promote blood donation
Transfusion and Apheresis Science
·
2008
·
2 authors
21
citations
Self-congruity and destination choice
Annals of Tourism Research
·
2007
·
3 authors
312
citations
Los sistemas de recursos humanos como antecedentes de la orientación al mercado de las empresas hoteleras
Acceda (Universidad de Las Palmas de Gran Canaria)
·
2007
·
3 authors
·
chapter
0
citations
Márketing: Estrategias y Aplicaciones Sectoriales
Dialnet (Universidad de la Rioja)
·
2005
·
24 authors
36
citations
Factors influencing destination image
Annals of Tourism Research
·
2004
·
2 authors
·
Open access
2,489
citations
A model of customer loyalty in the retail banking market
European Journal of Marketing
·
2004
·
3 authors
567
citations
Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis—a case study of Lanzarote, Spain
Tourism Management
·
2003
·
2 authors
1,015
citations
The configuration of the university image and its relationship with the satisfaction of students
Journal of Educational Administration
·
2002
·
2 authors
494
citations
Técnicas de medición de la eficacia publicitaria
Dialnet (Universidad de la Rioja)
·
1999
·
2 authors
19
citations