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Nadia Zainuddin · Study
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Author
Nadia Zainuddin
12 works
· latest 2020
· 2 institutions
cluster: provisional
ORCID 0000-0002-7900-3268
Works
12 shown
Value creation and destruction in social marketing services: a review and research agenda
Journal of Services Marketing
·
2020
·
2 authors
·
Open access
69
citations
Transformative value and the role of involvement in gamification and serious games for well-being
Journal of service management
·
2020
·
3 authors
·
Open access
56
citations
The role of health locus of control in value co-creation for standardized screening services
Journal of Service Theory and Practice
·
2019
·
6 authors
·
Open access
17
citations
Commentary: transformative service research and social marketing – converging pathways to social change
Journal of Services Marketing
·
2019
·
4 authors
·
editorial
119
citations
Designing gamified transformative and social marketing services
Journal of Service Theory and Practice
·
2018
·
4 authors
·
Open access
63
citations
Exploring value destruction in social marketing services
Journal of Social Marketing
·
2017
·
2 authors
31
citations
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
Journal of Marketing Management
·
2017
·
3 authors
38
citations
Serving yourself: value self-creation in health care service
Journal of Services Marketing
·
2016
·
3 authors
·
Open access
75
citations
Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal
Journal of Services Marketing
·
2016
·
3 authors
·
Open access
68
citations
Social marketing, value, and behaviour: Some important considerations
Research Online (University of Wollongong)
·
2014
·
2 authors
·
other
4
citations
The value of health and wellbeing: an empirical model of value creation in social marketing
European Journal of Marketing
·
2013
·
3 authors
160
citations
Conceptualising Value Creation for Social Change Management
Australasian Marketing Journal (AMJ)
·
2009
·
3 authors
·
Open access
64
citations