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Jean‐Paul Berthon · Study
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Author
Jean‐Paul Berthon
6 works
· latest 2015
· 4 institutions
cluster: provisional
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6
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6
Citations
746
Works here
6
99
05
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11
15
Most cited in this library
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
2009 · 536 citations
Changing channels: The impact of the internet on distribution strategy
1999 · 120 citations
The state of theory in three premier advertising journals: a research note
2005 · 34 citations
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
2007 · 30 citations
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
2015 · 15 citations
Works
6 shown
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
Business Horizons
·
2015
·
4 authors
15
citations
Brand Worlds
Journal of Advertising Research
·
2011
·
5 authors
11
citations
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
California Management Review
·
2009
·
4 authors
·
Open access
536
citations
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Industrial Marketing Management
·
2007
·
4 authors
·
Open access
30
citations
The state of theory in three premier advertising journals: a research note
International Journal of Advertising
·
2005
·
4 authors
·
Open access
34
citations
Changing channels: The impact of the internet on distribution strategy
Business Horizons
·
1999
·
3 authors
120
citations