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Banu Külter Demirgüneş · Study

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Banu Külter Demirgüneş

4 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0002-9511-2069

h-index4

i103

Citations112

Works here4

15

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18

Most cited in this library

Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More2015 · 64 citations
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey2016 · 29 citations
Determination of factors that cause shopping hesitation2018 · 11 citations
Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice2017 · 8 citations

Works

4 shown

Determination of factors that cause shopping hesitation

ODTÜ gelişme dergisi/ODTÜ gelişme dergisi·2018·1 author

11citations

Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

International Journal of Marketing Studies·2017·2 authors·Open access

8citations

Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey

International Business Research·2016·2 authors·Open access

29citations

Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More

DergiPark (Istanbul University)·2015·1 author·Open access

64citations