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Mohammad Alimohammadirokni · Study

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Mohammad Alimohammadirokni

5 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-8851-748X

h-index4

i103

Citations85

Works here5

22

23

24

Most cited in this library

Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern2023 · 42 citations
The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies: A comparative study of customers with/without past negative experiences2024 · 19 citations
Studying and investigating the impact of marketing mix factors on e-purchase via smart phones (case study: Digikala corporation)2022 · 11 citations
Examining brand transgression, behavioral responses and the mediating effect of perceived brand betrayal2023 · 9 citations
Wines with sustainable attributes: How much do consumers know about them, and why does it matter?2023 · 4 citations

Works

5 shown

The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies: A comparative study of customers with/without past negative experiences

International Journal of Hospitality Management·2024·4 authors·Open access

19citations

Examining brand transgression, behavioral responses and the mediating effect of perceived brand betrayal

Consumer Behavior in Tourism and Hospitality·2023·5 authors

9citations

Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern

Journal of Hospitality Marketing & Management·2023·4 authors·Open access

42citations

Wines with sustainable attributes: How much do consumers know about them, and why does it matter?

International Journal of Hospitality Beverage Management·2023·3 authors·Open access

4citations

Studying and investigating the impact of marketing mix factors on e-purchase via smart phones (case study: Digikala corporation)

Nexo Revista Científica·2022·2 authors·Open access

11citations