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Huachao Gao · Study
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Author
Huachao Gao
6 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0001-8168-3875
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Citations
410
Works here
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Most cited in this library
All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption
2016 · 140 citations
How Does Local–Global Identity Affect Price Sensitivity?
2016 · 121 citations
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages
2021 · 61 citations
The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA
2021 · 50 citations
The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
2019 · 38 citations
Works
6 shown
The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA
Journal of Marketing Management
·
2021
·
3 authors
50
citations
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages
Journal of Marketing Research
·
2021
·
3 authors
61
citations
The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
Journal of Marketing Research
·
2019
·
3 authors
·
Open access
38
citations
How Does Local–Global Identity Affect Price Sensitivity?
Journal of Marketing
·
2016
·
3 authors
121
citations
All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption
Journal of Consumer Research
·
2016
·
3 authors
140
citations
Having More But Not Feeling Better: the Effects of Merely Owning Preventive Goods on Risk Perceptions
ACR North American Advances
·
2014
·
2 authors
0
citations