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Sara Shawky · Study
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Author
Sara Shawky
3 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0001-8680-0970
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283
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Most cited in this library
Using social media to create engagement: a social marketing review
2019 · 142 citations
A dynamic framework for managing customer engagement on social media
2020 · 124 citations
Is social media a panacea for social marketing communication? A scoping review
2022 · 17 citations
Works
3 shown
Is social media a panacea for social marketing communication? A scoping review
Health Marketing Quarterly
·
2022
·
4 authors
·
review
·
Open access
17
citations
A dynamic framework for managing customer engagement on social media
Journal of Business Research
·
2020
·
4 authors
·
Open access
124
citations
Using social media to create engagement: a social marketing review
Journal of Social Marketing
·
2019
·
4 authors
·
Open access
142
citations