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Junghun Kim · Study
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Author
Junghun Kim
6 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-2366-6142
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Citations
628
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Most cited in this library
The adoption of virtual reality devices: The technology acceptance model integrating enjoyment, social interaction, and strength of the social ties
2018 · 380 citations
Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect
2019 · 90 citations
Can mobile and biometric payments replace cards in the Korean offline payments market? Consumer preference analysis for payment systems using a discrete choice model
2019 · 69 citations
Over-the-top bundled services in the Korean broadcasting and telecommunications market: Consumer preference analysis using a mixed logit model
2021 · 32 citations
Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction
2016 · 29 citations
Works
6 shown
The study of brand loyalty and switching cost on OTT bundled service choice: Focusing on reference-dependent preferences in the saturated market
Journal of Retailing and Consumer Services
·
2023
·
2 authors
28
citations
Over-the-top bundled services in the Korean broadcasting and telecommunications market: Consumer preference analysis using a mixed logit model
Telematics and Informatics
·
2021
·
4 authors
32
citations
Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect
Journal of Retailing and Consumer Services
·
2019
·
3 authors
90
citations
Can mobile and biometric payments replace cards in the Korean offline payments market? Consumer preference analysis for payment systems using a discrete choice model
Telematics and Informatics
·
2019
·
3 authors
69
citations
The adoption of virtual reality devices: The technology acceptance model integrating enjoyment, social interaction, and strength of the social ties
Telematics and Informatics
·
2018
·
3 authors
380
citations
Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction
Computers in Human Behavior
·
2016
·
3 authors
29
citations