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Magdalena Kolańska · Study

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Magdalena Kolańska

4 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0003-2521-2950

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i103

Citations108

Works here4

21

22

23

Most cited in this library

Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda2023 · 47 citations
Masstige as a mediator of the relationship between a typical user's image and brand preference2023 · 37 citations
Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers2022 · 15 citations
The three-component dimension-based model of self-brand user image congruence2021 · 9 citations

Works

4 shown

Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda

International Journal of Consumer Studies·2023·2 authors·review

47citations

Masstige as a mediator of the relationship between a typical user's image and brand preference

International Journal of Consumer Studies·2023·2 authors

37citations

Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers

Current Issues in Personality Psychology·2022·2 authors·Open access

15citations

The three-component dimension-based model of self-brand user image congruence

Journal of Strategic Marketing·2021·4 authors

9citations