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Kristine R. Ehrich · Study

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Kristine R. Ehrich

4 works· latest 2017· 3 institutionscluster: provisional

h-index3

i103

Citations355

Works here4

04

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13

17

Most cited in this library

Willful Ignorance in the Request for Product Attribute Information2005 · 262 citations
That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information2017 · 83 citations
Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage2013 · 10 citations
Special Session Summary Consumer Decision Strategies Under Conflict2004 · 0 citations

Works

4 shown

That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information

Journal of Consumer Research·2017·4 authors

83citations

Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage

Journal of Current Issues & Research in Advertising·2013·3 authors

10citations

Willful Ignorance in the Request for Product Attribute Information

Journal of Marketing Research·2005·2 authors

262citations

Special Session Summary Consumer Decision Strategies Under Conflict

ACR North American Advances·2004·1 author

0citations