SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Xuan Zhou · Study

Home/Author

Xuan Zhou

2 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0001-7025-5437

h-index2

i101

Citations54

Works here2

23

25

Most cited in this library

Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness2023 · 49 citations
Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses2025 · 5 citations

Works

2 shown

Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses

International Journal of Advertising·2025·3 authors

5citations

Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness

Journal of Advertising·2023·3 authors

49citations