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Niusha Jones · Study

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Niusha Jones

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0003-4180-9386

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Citations77

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21

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Most cited in this library

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion2021 · 64 citations
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking2023 · 13 citations

Works

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It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

Journal of Advertising·2023·2 authors

13citations

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

Journal of Advertising·2021·2 authors

64citations