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Gregory D. Newton · Study
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Author
Gregory D. Newton
8 works
· latest 2009
· 3 institutions
cluster: provisional
ORCID 0000-0001-8182-7656
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Citations
173
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Most cited in this library
Structural determinants of the television news audience
1988 · 34 citations
Does Synergy Work? An Examination of Cross-Promotion Effects
2007 · 32 citations
Promoting prime‐time programs in megasporting events
1996 · 32 citations
The impact of structural salience within on‐air promotion
1998 · 20 citations
ATLANTA REVISITED
1998 · 19 citations
Works
8 shown
The Athens Exemplar: An Olympic Promotion Effort Pays Off for “The Networks of NBC”
Journal of Promotion Management
·
2009
·
4 authors
6
citations
Does Synergy Work? An Examination of Cross-Promotion Effects
The International Journal on Media Management
·
2007
·
2 authors
32
citations
How Promotional Content Changes Ratings: The Impact of Appeals, Humor, and Presentation
Journal of Applied Communication Research
·
2003
·
3 authors
13
citations
Hitting promotion hard: A network response to channel surfing and new competition
Journal of Applied Communication Research
·
1999
·
2 authors
17
citations
ATLANTA REVISITED
Journal of Sport and Social Issues
·
1998
·
3 authors
19
citations
The impact of structural salience within on‐air promotion
Journal of Broadcasting & Electronic Media
·
1998
·
2 authors
20
citations
Promoting prime‐time programs in megasporting events
Journal of Broadcasting & Electronic Media
·
1996
·
3 authors
32
citations
Structural determinants of the television news audience
Journal of Broadcasting & Electronic Media
·
1988
·
2 authors
34
citations