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Tijo Thomas · Study
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Author
Tijo Thomas
3 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0003-1512-1422
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Citations
118
Works here
3
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Most cited in this library
The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit
2017 · 55 citations
Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
2019 · 47 citations
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
2019 · 16 citations
Works
3 shown
Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
Vision The Journal of Business Perspective
·
2019
·
3 authors
47
citations
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
Vision The Journal of Business Perspective
·
2019
·
2 authors
16
citations
The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit
Vision The Journal of Business Perspective
·
2017
·
2 authors
55
citations