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Abdul Latif · Study

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Abdul Latif

2 works· latest 2011· 1 institutionscluster: provisionalORCID 0000-0003-1107-8674

h-index2

i102

Citations30

Works here2

11

Most cited in this library

Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers2011 · 16 citations
How urban children process advertising message: Special reference to television advertising in Pakistan2011 · 14 citations

Works

2 shown

How urban children process advertising message: Special reference to television advertising in Pakistan

AFRICAN JOURNAL OF BUSINESS MANAGEMENT·2011·3 authors·Open access

14citations

Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers

Journal of Applied Business Research (JABR)·2011·2 authors·Open access

16citations