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Pável Reyes-Mercado · Study
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Author
Pável Reyes-Mercado
11 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-4772-7376
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7
i10
5
Citations
166
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25
Most cited in this library
Adoption of fitness wearables
2018 · 75 citations
Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model
2022 · 26 citations
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies
2013 · 20 citations
Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models
2020 · 16 citations
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model
2017 · 10 citations
Works
11 shown
Digital enablers of entrepreneurial innovation: fsQCA and NCA analysis
Journal of Organizational Effectiveness People and Performance
·
2025
·
2 authors
8
citations
Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model
Journal of International Education in Business
·
2022
·
5 authors
26
citations
Financial Consumer Behavior and Decision-Making
Palgrave studies in democracy, innovation, and entrepreneurship for growth
·
2021
·
1 author
·
chapter
2
citations
Introducing the concept of wishful thinking in entrepreneurial marketing: a semantic analysis and research propositions
International Journal of Management Concepts and Philosophy
·
2021
·
2 authors
1
citations
Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models
Journal of Business-to-Business Marketing
·
2020
·
2 authors
16
citations
Engineering the Roadmap of Reverse Innovation
IGI Global eBooks
·
2019
·
1 author
·
chapter
0
citations
Adoption of fitness wearables
Journal of Systems and Information Technology
·
2018
·
1 author
75
citations
Engineering the Roadmap of Reverse Innovation
Advances in business strategy and competitive advantage book series
·
2017
·
1 author
·
chapter
0
citations
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model
International Journal of Business Innovation and Research
·
2017
·
4 authors
10
citations
Driving Consumers Toward Online Retailing Technology: Analyzing Myths and Realities
Journal of Transnational Management
·
2015
·
2 authors
8
citations
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies
International Journal of Services and Operations Management
·
2013
·
3 authors
20
citations