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Rubing Bai · Study
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Author
Rubing Bai
4 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0002-6805-4385
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Most cited in this library
How Does Green Product Knowledge Effectively Promote Green Purchase Intention?
2019 · 237 citations
The spillover effect of greenwashing behaviours: an experimental approach
2019 · 115 citations
The unexpected effect of frugality on green purchase intention
2020 · 61 citations
Do products branded with handwritten scripts suffer more amid product-harm crises?
2022 · 9 citations
Works
4 shown
Do products branded with handwritten scripts suffer more amid product-harm crises?
Journal of Product & Brand Management
·
2022
·
4 authors
9
citations
The unexpected effect of frugality on green purchase intention
Journal of Retailing and Consumer Services
·
2020
·
4 authors
61
citations
The spillover effect of greenwashing behaviours: an experimental approach
Marketing Intelligence & Planning
·
2019
·
3 authors
115
citations
How Does Green Product Knowledge Effectively Promote Green Purchase Intention?
Sustainability
·
2019
·
3 authors
·
Open access
237
citations