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Corliss L. Green · Study

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Corliss L. Green

5 works· latest 2000· 1 institutionscluster: provisional

h-index5

i104

Citations276

Works here5

96

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Most cited in this library

Ethnic Evaluations of Advertising: Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition1999 · 186 citations
Marketing Strategy, Constituent Influence, and Resource Allocation2000 · 42 citations
Communicating service quality: are business‐to‐business ads different?1998 · 22 citations
Ethnic response to couponing: a motivational perspective1996 · 17 citations
In-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption1997 · 9 citations

Works

5 shown

Marketing Strategy, Constituent Influence, and Resource Allocation

Journal of Business Research·2000·2 authors

42citations

Ethnic Evaluations of Advertising: Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition

Journal of Advertising·1999·1 author

186citations

Communicating service quality: are business‐to‐business ads different?

Journal of Services Marketing·1998·1 author

22citations

In-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption

The Journal of Marketing Theory and Practice·1997·1 author

9citations

Ethnic response to couponing: a motivational perspective

Journal of Consumer Marketing·1996·1 author

17citations