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Maaike Mulder‐Nijkamp · Study

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Maaike Mulder‐Nijkamp

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0003-3210-873X

h-index3

i102

Citations29

Works here3

18

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25

Most cited in this library

Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations2020 · 13 citations
The Influence of Packaging Design Features on Consumers’ Purchasing & Recycling Behaviour2018 · 10 citations
Brands in Transition: Balancing Brand Differentiation and Standardization in Sustainable Packaging2025 · 6 citations

Works

3 shown

Brands in Transition: Balancing Brand Differentiation and Standardization in Sustainable Packaging

Sustainability·2025·2 authors·Open access

6citations

Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations

Creativity and Innovation Management·2020·1 author·Open access

13citations

The Influence of Packaging Design Features on Consumers’ Purchasing & Recycling Behaviour

IAPRI World Conference on Packaging·2018·3 authors·other·Open access

10citations