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Robert Laufer · Study

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Robert Laufer

2 works· latest 2014· 1 institutionscluster: provisional

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i102

Citations62

Works here2

06

14

Most cited in this library

The critical role of congruency in prototypical brand extensions2006 · 33 citations
The Critical Role of Congruency in Prototypical Brand Extensions2014 · 29 citations

Works

2 shown

The Critical Role of Congruency in Prototypical Brand Extensions

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·4 authors·chapter

29citations

The critical role of congruency in prototypical brand extensions

Journal of Strategic Marketing·2006·4 authors

33citations