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Michael T. Elliott · Study
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Author
Michael T. Elliott
13 works
· latest 2019
· 2 institutions
cluster: provisional
Works
13 shown
Cross-cultural differences in the adoption of social media
Journal of Research in Interactive Marketing
·
2019
·
4 authors
144
citations
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
The Journal of Marketing Theory and Practice
·
2013
·
2 authors
146
citations
Information Search and Purchase Patterns in a Multichannel Service Industry
Services Marketing Quarterly
·
2012
·
3 authors
21
citations
Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches
Marketing Management Journal
·
2008
·
1 author
·
Open access
13
citations
Factors that Affect Attitude Toward a Retail Web Site
The Journal of Marketing Theory and Practice
·
2005
·
2 authors
218
citations
Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand
Journal of Consumer Psychology
·
2000
·
3 authors
19
citations
Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media
Journal of Advertising Research
·
1998
·
2 authors
82
citations
Predictors of Advertising Avoidance in Print and Broadcast Media
Journal of Advertising
·
1997
·
2 authors
561
citations
The Antecedents and Consequences of Perceived Advertising Clutter
Journal of Current Issues & Research in Advertising
·
1997
·
2 authors
49
citations
Smart Shopping: the Origins and Consequences of Price Savings
ACR North American Advances
·
1997
·
2 authors
147
citations
An analysis of information content in infomercial programs
Journal of Direct Marketing
·
1996
·
2 authors
19
citations
Price signalling: does it ever work?
Journal of Consumer Marketing
·
1993
·
2 authors
34
citations
Do Market Mavens Categorize Brands Differently
ACR North American Advances
·
1993
·
2 authors
34
citations