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Yang-Chu Lin · Study
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Author
Yang-Chu Lin
2 works
· latest 2020
· 1 institutions
cluster: provisional
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26
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Most cited in this library
The Effect of Advertising using Advertising Appeals, Pictures and Product Categories
2014 · 18 citations
The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify
2020 · 8 citations
Works
2 shown
The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify
Journal of Statistics and Management Systems
·
2020
·
3 authors
8
citations
The Effect of Advertising using Advertising Appeals, Pictures and Product Categories
Journal of Statistics and Management Systems
·
2014
·
3 authors
18
citations