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Rajeev K. Tyagi · Study

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Rajeev K. Tyagi

9 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0001-7746-6261

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Citations720

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Most cited in this library

On the Effects of Downstream Entry1999 · 129 citations
The Benefits of Competitive Upward Channel Decentralization2011 · 121 citations
A Characterization of Retailer Response to Manufacturer Trade Deals1999 · 113 citations
Sequential Product Positioning Under Differential Costs2000 · 95 citations
Product Fit Uncertainty and Information Provision in a Distribution Channel2020 · 75 citations

Works

9 shown

Product Fit Uncertainty and Information Provision in a Distribution Channel

Production and Operations Management·2020·2 authors·Open access

75citations

Outsourcing to convert fixed costs into variable costs: A competitive analysis

International Journal of Research in Marketing·2016·2 authors

32citations

The Benefits of Competitive Upward Channel Decentralization

Management Science·2011·2 authors·Open access

121citations

Do Strategic Conclusions Depend on how Price is Defined in Models of Distribution Channels?

Journal of Marketing Research·2005·1 author

28citations

Technological Advances, Transaction Costs, and Consumer Welfare

Marketing Science·2004·1 author

66citations

Implementable Mechanisms to Coordinate Horizontal Alliances

Management Science·2001·2 authors·Open access

61citations

Sequential Product Positioning Under Differential Costs

Management Science·2000·1 author

95citations

A Characterization of Retailer Response to Manufacturer Trade Deals

Journal of Marketing Research·1999·1 author

113citations

On the Effects of Downstream Entry

Management Science·1999·1 author

129citations