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John P. Costello · Study

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John P. Costello

8 works· latest 2023· 3 institutionscluster: provisionalORCID 0009-0007-9999-3231

h-index8

i108

Citations1,048

Works here8

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Most cited in this library

What is a luxury brand? A new definition and review of the literature2017 · 650 citations
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction2016 · 147 citations
Providers Versus Platforms: Marketing Communications in the Sharing Economy2020 · 121 citations
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?2022 · 45 citations
What do we know about fashion advertising? A review of the literature and suggested research directions2017 · 30 citations

Works

8 shown

The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity

Journal of Marketing Research·2023·4 authors

10citations

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names

Journal of Marketing·2023·2 authors

23citations

Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

Journal of Consumer Research·2022·3 authors

45citations

Providers Versus Platforms: Marketing Communications in the Sharing Economy

Journal of Marketing·2020·2 authors

121citations

Consumer Response to Disclosures in Digitally Retouched Advertisements

Journal of Public Policy & Marketing·2018·4 authors

22citations

What is a luxury brand? A new definition and review of the literature

Journal of Business Research·2017·3 authors

650citations

What do we know about fashion advertising? A review of the literature and suggested research directions

Journal of Global Fashion Marketing·2017·2 authors

30citations

The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction

International Journal of Advertising·2016·3 authors

147citations