SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Ou Li · Study

Home/Author

Ou Li

9 works· latest 2026· 4 institutionscluster: provisionalORCID 0000-0001-5066-5666

h-index4

i104

Citations139

Works here9

16

18

19

23

24

26

Most cited in this library

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products2019 · 56 citations
The cross‐modal interaction between sound frequency and color saturation on consumer's product size perception, preference, and purchase2019 · 38 citations
Advantageous Inequity Aversion Does Not Always Exist: The Role of Determining Allocations Modulates Preferences for Advantageous Inequity2018 · 21 citations
Bring it on! Package shape signaling dominant male body promotes healthy food consumption for male consumers2023 · 16 citations
The framing effect on social preferences2016 · 4 citations

Works

9 shown

Feeling Younger, Choosing Complexity: How Subjective Age Influences Older Consumers' Preference for Visual Complexity

Journal of Consumer Behaviour·2026·4 authors

0citations

Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases

Marketing Letters·2026·3 authors

2citations

Preference for Experiential or Material Purchases?The Impact of Message Framing

Research Square·2024·3 authors·preprint·Open access

1citations

Bring it on! Package shape signaling dominant male body promotes healthy food consumption for male consumers

Psychology and Marketing·2023·4 authors·Open access

16citations

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products

Psychology and Marketing·2019·3 authors

56citations

The cross‐modal interaction between sound frequency and color saturation on consumer's product size perception, preference, and purchase

Psychology and Marketing·2019·3 authors

38citations

Advantageous Inequity Aversion Does Not Always Exist: The Role of Determining Allocations Modulates Preferences for Advantageous Inequity

Frontiers in Psychology·2018·3 authors·Open access

21citations

The framing effect on social preferences

Advances in Psychological Science·2016·5 authors

4citations

The projection bias in judgment and decision-making

Advances in Psychological Science·2016·5 authors

1citations