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Rom J. Markin · Study

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Rom J. Markin

8 works· latest 1982· 1 institutionscluster: provisional

h-index8

i108

Citations577

Works here8

63

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75

76

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82

Most cited in this library

Consumer Behavior and Product Performance: An Alternative Conceptualization1975 · 219 citations
Consumer Behavior and Product Performance: An Alternative Conceptualization1975 · 122 citations
Consumer behavior;: A cognitive orientation1974 · 80 citations
The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories1981 · 63 citations
The Role of Rationalization in Consumer Decision Processes: A Revisionist Approach to Consumer Behavior1979 · 36 citations

Works

8 shown

Marketing : strategy and management

·1982·1 author·book

12citations

The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories

Journal of Macromarketing·1981·2 authors

63citations

The Role of Rationalization in Consumer Decision Processes: A Revisionist Approach to Consumer Behavior

Journal of the Academy of Marketing Science·1979·1 author

36citations

Behavior Control: Are Consumers Beyond Freedom and Dignity?

ACR North American Advances·1976·2 authors

21citations

Consumer Behavior and Product Performance: An Alternative Conceptualization

Journal of Marketing·1975·2 authors

219citations

Consumer Behavior and Product Performance: An Alternative Conceptualization

Journal of Marketing·1975·1 author

122citations

Consumer behavior;: A cognitive orientation

·1974·1 author·book

80citations

The supermarket : an analysis of growth, development, and change

University of Michigan Library Repository·1963·1 author·Open access

24citations