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Tung Moi Chiew · Study

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Tung Moi Chiew

9 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-6042-4217

h-index9

i109

Citations446

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Most cited in this library

The antecedents and consequences of humour for service2016 · 80 citations
Customers behaviourial responses to sales promotion: the role of fear of losing face2005 · 79 citations
Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products2006 · 65 citations
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs2019 · 57 citations
Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person2021 · 40 citations

Works

9 shown

Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

Journal of Business Research·2022·5 authors·Open access

32citations

Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person

Journal of Retailing and Consumer Services·2021·4 authors·Open access

40citations

Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

Australasian Marketing Journal (AMJ)·2021·2 authors

23citations

Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth

International Journal of Research in Marketing·2020·4 authors·Open access

32citations

The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin

Journal of Retailing and Consumer Services·2019·3 authors·Open access

38citations

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

Journal of Business Research·2019·5 authors

57citations

The antecedents and consequences of humour for service

Journal of Service Theory and Practice·2016·3 authors

80citations

Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products

Management Research News·2006·2 authors

65citations

Customers behaviourial responses to sales promotion: the role of fear of losing face

Asia Pacific Journal of Marketing and Logistics·2005·2 authors

79citations