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Bruce K. Pilling

13 works· latest 2022· 1 institutionscluster: provisional

h-index12

i1012

Citations813

Works here13

Most cited in this library

Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework1994 · 220 citations
Developing typologies of consumer motives for use of technologically based banking services1997 · 140 citations
Cooperative Exchange: Rewards and Risks1992 · 98 citations
An Empirical Examination of the Impact of Salesperson Empathy and Professionalism and Merchandise Salability on Retail Buyers' Evaluations1994 · 80 citations
Channel Efficiency1998 · 51 citations

Works

13 shown

Canadian Journal of Administrative Sciences: A Retrospective Review Using Bibliometric Analysis

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration·2022·5 authors

18citations

Building a Metrics-Enabled Marketing Curriculum

Journal of Marketing Education·2012·3 authors

18citations

Using Employer Input to Assess Graduate Marketing Education Effectiveness: A Working Example of Curriculum Development

Marketing Education Review·2002·2 authors

23citations

Accounting for the Impact of Territory Characteristics on Sales Performance: Relative Efficiency as a Measure of Salesperson Performance

Journal of Personal Selling and Sales Management·1999·3 authors·Open access

43citations

Channel Efficiency

Journal of Marketing Channels·1998·3 authors

51citations

Developing typologies of consumer motives for use of technologically based banking services

Journal of Business Research·1997·3 authors

140citations

Control Mechanisms Within Export Channels of Distribution

Journal of Global Marketing·1995·3 authors

41citations

Competition Among Franchises, Company-Owned Units and Independent Operators:

Journal of Marketing Channels·1995·3 authors

39citations

Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework

Journal of Business Research·1994·3 authors

220citations

Comparing Projective with Self-Rating Measurement Scales: An Application to Customer-Orientation Measures

Psychological Reports·1994·3 authors

8citations

Revitalizing Your National Account Marketing Program

Journal of Business and Industrial Marketing·1994·3 authors

34citations

An Empirical Examination of the Impact of Salesperson Empathy and Professionalism and Merchandise Salability on Retail Buyers' Evaluations

Journal of Personal Selling and Sales Management·1994·2 authors

80citations

Cooperative Exchange: Rewards and Risks

Journal of Supply Chain Management·1992·2 authors

98citations