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Stanley F. Stasch · Study

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Stanley F. Stasch

3 works· latest 1989· 1 institutionscluster: provisional

h-index3

i103

Citations135

Works here3

77

80

89

Most cited in this library

Marketing Research: Text and Cases1977 · 73 citations
Can Your Marketing Planning Procedures be Improved?1980 · 52 citations
Evaluating Aggressive Marketing Strategies for Smaller‐share Firms1989 · 10 citations

Works

3 shown

Evaluating Aggressive Marketing Strategies for Smaller‐share Firms

Marketing Intelligence & Planning·1989·2 authors

10citations

Can Your Marketing Planning Procedures be Improved?

Journal of Marketing·1980·2 authors

52citations

Marketing Research: Text and Cases

Journal of Marketing Research·1977·4 authors·other

73citations