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Brendan O'Donovan · Study
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Brendan O'Donovan
1 works
· latest 2000
cluster: provisional
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Determinants of advertising expenditures: aggregate and cross-media evidence
2000 · 16 citations
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Determinants of advertising expenditures: aggregate and cross-media evidence
International Journal of Advertising
·
2000
·
2 authors
16
citations