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Neeru Sharma · Study
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Author
Neeru Sharma
13 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0001-5126-4012
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Citations
1,852
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Most cited in this library
Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services
2000 · 723 citations
The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services
1999 · 652 citations
The Commitment Mix: Dimensions of Commitment in International Trading Relationships in India
2006 · 131 citations
The role of pure and quasi-moderators in services: an empirical investigation of ongoing customer–service-provider relationships
2003 · 83 citations
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit
2023 · 59 citations
Works
13 shown
Omnichannel shopping habit development
International Journal of Consumer Studies
·
2024
·
3 authors
·
Open access
25
citations
Mobile banking app experience of generation Y and Z consumers
Asia Pacific Journal of Marketing and Logistics
·
2024
·
3 authors
24
citations
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit
Journal of Retailing and Consumer Services
·
2023
·
2 authors
·
Open access
59
citations
A digital cohort analysis of consumers' mobile banking app experience
International Journal of Consumer Studies
·
2023
·
1 author
·
Open access
29
citations
How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
Journal of Business and Industrial Marketing
·
2021
·
1 author
27
citations
The nature and role of different types of commitment in inter-firm relationship cooperation
Journal of Business and Industrial Marketing
·
2015
·
3 authors
56
citations
Franchising at the BOP : an alternative distribution strategy
·
2008
·
5 authors
2
citations
Impacts of E-marketplaces on the purchase of capital goods : a case study of the Australian Advanced Manufacturers
·
2008
·
5 authors
0
citations
The Commitment Mix: Dimensions of Commitment in International Trading Relationships in India
Journal of International Marketing
·
2006
·
3 authors
131
citations
Measuring service performance in mobile communications
Service Industries Journal
·
2004
·
2 authors
41
citations
The role of pure and quasi-moderators in services: an empirical investigation of ongoing customer–service-provider relationships
Journal of Retailing and Consumer Services
·
2003
·
1 author
83
citations
Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services
International Journal of Service Industry Management
·
2000
·
2 authors
723
citations
The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services
Journal of Services Marketing
·
1999
·
2 authors
652
citations